Jameson Irish Whiskeys Marketing Team Communication

Jameson Irish Whiskeys Marketing Team Communication INDIVIDUAL BUSINESS REPORT-JAMESON MARKETING Executive Summary: In this report, I will study and analyse Jameson Irish Whiskeys marketing team and how they communicate with their stakeholders (particularly their potential customers). I will firstly define communication and explain the importance of using communication in a business. I will analyse Jamesons Sine Metu campaign and explain how it works well at communicating with potential customers. I will then talk about Jamesons successful use of social media as a marketing tool and I will consider what they do to use it successfully in communicating with stakeholders. I will then make one recommendation to Jameson on how I think they could improve their communications with their stakeholders. Section 1: In this report, I am going to talk about the way Jameson Irish Whiskey communicates with its stakeholders. They have a full marketing team employed exclusively to engage with possible consumers. This team is very effective in marketing their product with consumers and I will discuss and analyse their methods of doing so. Section 2: Marketing whiskey is quite difficult in Ireland due to Irelands strict alcohol advertising codes. However, Jameson have created the Sine Metu campaign to great effect while still staying within the constraints of these codes. Sine Metu is Jamesons family motto and literally translates to without fear and it is printed on every bottle they produce. The aim of this campaign is to encourage their stakeholders to take a risk every now and then and enjoy themselves by indulging in this product. We believe that when we fear a bit less, we live a bit more. We laugh more, meet more people, experience new things. As a company, it means were open to new possibilities, new neighbourhoods, new ways of making whiskey. (Jameson 2017). The way the motto is in Latin is very effective in adding a certain amount of sophistication to the brand also. This feature of sophistication gathers a larger market as the people who want more classy drinks will be drawn in by it. This motto originates from when the founder, John Jameson, was awarded it for his bravery in fighting pirates off the coast of Scotland. This historical aspect to the motto is also very powerful in staying true to the roots of the brand. It is very important to stay true to their roots as it also adds a sense of culture to the drink which would otherwise be lacking. Potential customers would also be more likely to buy this drink over newer drinks as it reminds people that Jameson has been around for such a long time so it has had a lot of time to perfect its recipe. These small reasons to get people to buy Jameson rather than other similar whiskeys are vital as the retail industry has a lot of similar products. The actual taste difference between these whiskeys are minimal so Jameson must offer some things that competitors cant to justify charging slightly higher prices and still expect sales. It is uncertain if this campaign is successful yet as all advertising is not, should not, and cannot be designed to produce immediate purchases on the part of all who are exposed to it. Immediate sales results (even if measurable) are, at best, an incomplete criterion of advertising effectiveness. In other words, the effects of much advertising are much more long-term (Lavidge and Steiner 1961) so the true results are yet to be seen. Social media is a massive part of Jamesons interactions with its stakeholders as it encompasses a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to name a few (Mangold and Faulds 2009) so there is a massive audience to preach to for Jameson as well as there being a large opportunity for consumers to speak between themselves. Jameson also utilises social media to great effect. It has more than 57,300 followers on Instagram, 41,500 subscribers on YouTube and over 2 million likes on Facebook. http://digiday.com/marketing/right-amount-craic-inside-jamesons-social-strategy/. With the reach and community influence, participation in social media marketing is the new fifth P of marketing (Tuten and So lomon 2014). This shows us the importance it is for modern companies to communicate with its stakeholders using social media. There are over 250 million people that have active profiles on Facebook. More than 364 million people read blogs, 14 million people are registered Twitter users and YouTube has more than 100 million viewers per month. There is more reach than ever before, hence, the opportunities in social media marketing are greater than ever before (Zarrella 2009). We were lucky enough as students studying the Digital Innovation Creativity Enterprise module to hear from Aisling Tobin (Jameson Brand Manager in Pernod Ricard) in the Get Social conference on 14th February 2017. She had a very interesting speech to give us. She showed us how much work goes into social media marketing. One thing I found particularly interesting was Jamesons method of keeping stakeholders interested outside of peak times by putting up quizzes on social media. This keeps users of the brand interested and engaged with the brand even when they are not drinking. One of Jamesons main weaknesses is the lack of sales midweek and that is why keeping stakeholders engaged during these times is pivotal. Her analogy of how they decide on what they post to social media was interesting as she said that content is King and engagement is Queen. This shows us that they really consider what they post as they want it to be informative, however, there is a fine line between being infor mative and being boring. Also, it is pointless in posting good quality content if potential customers dont engage with it so they must keep it interesting and give stakeholders a reason to watch/read it. It is important also to manage any unhappy customers as on social media dissatisfied customers can protest out loud, attainment many other customers easily and damaging the brands image. One critique I would have of Jamesons communications with its stakeholders is that it hasnt taken full advantage of snapchat yet. With 158 million daily active users and 2.5 billion snaps per day (DRM 2017), there are huge opportunities available to advertise to a massive number of people. Section 3: There isnt a lot of recommendations I would make to Jameson as there marketing team are doing a very good job already of communicating with its stakeholders. The one small thing I would put more emphasis on though is snapchat due to the potential reach they may have there. However, Jameson recorded its 27th consecutive year of growth for the year ending June 2016, with the whiskey now representing almost a quarter of Pernod Ricards sales in the United States (Taylor 2016). This shows us that Jameson certainly is doing something right and any radical changes would be completely unnecessary. I would advise other businesses to follow Jamesons lead on many things though, especially the emphasis they put on social media, as it has a very successful method of communicating with its stakeholders which has been proven over a long time. Bibliography: HÃ ¥kansson, H. and Snehota, I. 1989. No business is an island: The network concept of business strategy. EconPapers, 5(3), pp.187-200. Available from: http://www.sciencedirect.com/science/article/pii/0956522189900262 [Accessed 20 March 2017]. J.D. Power 2013. Poor Social Media Practices can Negatively Impact a Businesses Bottom Line and Brand Image [Online].Available from: http://www.jdpower.com/press-releases/2013-social-media-benchmark-study [Accessed 23 March 2017]. Krishnamacharyulu, C.S.G. and Lalitha, R. 2008. Business Communication [Online]. Himalaya Publishing House. Available from: http://ebookcentral.proquest.com.dcu.idm.oclc.org/lib/dcu/reader.action?docID=3011194 [Accessed 23 March 2017]. Jameson 2017. Sine Metu: The Story of John Jameson [Online]. Available from: https://www.jamesonwhiskey.com/ca/article/sinemetu [Accessed 23 March 2017]. Lavidge, R.J. and Steiner, G.A., 2000. A model for predictive measurements of advertising effectiveness. Advertising Society Review, 1(1). Available from: https://muse.jhu.edu/article/2941/summary [Accessed 20 March 2017]. Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), pp.357-365. Available from: http://www.sciencedirect.com/science/article/pii/S0007681309000329. [Accessed 20 March 2017]. Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage. Available from: https://books.google.co.uk/books?hl=enlr=id=l_iICwAAQBAJoi=fndpg=PP1dq=social+media+marketingots=uET746bz6Vsig=fUUdvQ2VN_BiAMvZWD8AcKJebhA#v=onepageq=social%20media%20marketingf=false [Accessed 20 March 2017]. Zarrella, D., 2009. The social media marketing book [Online]. OReilly Media, Inc. Available from: https://books.google.co.uk/books?hl=enlr=id=chd3yfExXMECoi=fndpg=PR4dq=social+media+marketingots=u6Q0p_A1W5sig=Gp1VnPHQ2hYmcIxvpxdIwC96gMQ#v=onepageq=social%20media%20marketingf=false [Accessed 20 March 2017]. Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451. Available from: http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf [Accessed 20 March 2017]. DRM 2017. 121 Amazing Snapchat Statistics and Facts (February 2017) [Online]. Available from:http://expandedramblings.com/index.php/snapchat-statistics/ [Accessed 20 March 2017]. Taylor, C. 2016. Jameson sales rise 12% by volume to 5.7m cases. The Irish Times: Ireland [Online], 1 September. Available from: http://www.irishtimes.com/business/agribusiness-and-food/jameson-sales-rise-12-by-volume-to-5-7m-cases-1.2774681 [Accessed 20 March 2017].

My Genome, Myself

Amy Harmon is living normal and healthy life with one child in preschool, I assume that she is living a pretty good and pleasant life, still Amy feels attracted to the idea of knowing about her genome and how her health Is evolving through out her life. Amy Harmon Is telling us about the breaking technology with DNA, how It can reveal our future, and tell us if we have any heart disease or cancer, this will let us know our destiny and make us stop the eventually evolving cancer tumor in our body.These kind of tests only cost about 1,000 $ and one simple salvia sample, and that's it, Amy tells us that he feels addicted after Just three weeks of daily communion with her genes, it has become a natural daily routine for her, as normal as brushing our teeth every night and morning, Amy checks her account on the site â€Å"anadem† the site Is the start up company that deals with DNA and our genomes. His Is also the site Amy uses on a daily basis, actually hours every day, Amy is not only using the site to check out dangers that may appear in the future, but also things like temperament and regular behavior, to check all these DNA strips is like looking under the skin and see the robbers you wont see with your bare eyes, that's why the DNA test attracts people from every corner of the world. But what would you do when or if a very rare heart disease appears In your system that is Incurable, or something you can't work your way through, Like a skin disease or eye-problems, cancer, aids or many other dangerous disease.This is something Amy Harmon has thought about, she wont let her daughter look at her DNA strips, this is because she is afraid to find something that Is incurable and life threatening. Amy Harmon uses a very difficult and adult engage in this article, it makes the content much more serious then If the article was written In a childish way, the difficult words makes us automatically think that this Is a serious case and therefore we don't doubt the case.Another thing that makes the reader interested in thing topic, is that Amy uses very personal examples instead of using examples from other peoples life, the article is suddenly very close to our own life, we can understand her issues and we can also understand her addiction to the secret of our body. Many of the risks associated with genetic testing involve the ethical, legal emotional, social, and consequences of the test results.The result can reveal a very ugly and grim discovery witch not all people can deal with, I thank many people will get storage Trot Walton Day Knolling all sorts AT things Insane you, in worst case it can end in suicide witch would be gruesome. And many people won't be able to provide the same amount of work if they knew they are carrying a deadly disease with them, this would be fatal for a society, the system would have to ay for all the people who got sick and needed medical treatment and by this I mean mental sick.

Bush V. Gore

Josh Hanlon January 11th, 2013 CLN4U-01 Mr. Currie Law Research Essay Bush vs. Gore: Why The Votes Should Have Been Counted Bush vs. Gore was described as a controversial election to say the least. The votes in several Florida counties were put up into question as to whether they should be counted or not. In a Democratic Election all legal votes must be counted. The main arguments around this issue were Article 2, Section 1 of the Constitution, the interpretation of the Equal Protection Clause and confusion around voting deadlines during the Recount. This process was exacerbated by the lack of impartial justices and secretary of state.The initial argument surrounding this issue is Article 2, Section 1 of the Constitution. Article 2, Section 1 of the Constitution states, â€Å"In presidential elections, each State shall appoint, in such manner as the legislature thereof may direct, the electors to which the State is entitled. † That being said 3 justices, Rehnquist, Scalia, and Thomas all argued that Florida violated this; there argument placed a lot of emphasis on the word â€Å"legislature†. Meaning to say that there is a difference between the State, who is empowered to appoint its own electors and that own State’s legislature.Furthermore, this Article of the Constitution is completely out of the Supreme Court’s jurisdiction in the circumstances. The Supreme Court should have nothing to do with matters of state law in between the State and their own Legislature. Also, the Florida Supreme Court held that â€Å"a legal vote may include any ballot from which it is reasonably possible to determine the clear intent of the voter, whether or not the ‘chad’ had been completely punched through, which is consistent with the law of the clear majority of the States†.Chief Justice Rehnquist in his opinion argued that this interpretation was so ridiculous and not mirrored with Florida legislation, that it violated Article 2. He claimed that because most counties use punch cards that tell you to clearly punch your ballot no reasonable person could count a vote that wasn’t clearly punched all the way through. (Geoffrey R. Stone, Equal Protection? )The Florida Election Code states that â€Å"no vote shall be declared invalid if there is a clear indication of the intent of the voter†, also a 60 year old Florida Law precedent states that â€Å"must give statutes relating to elections a construction in favor of the citizen’s right to vote, and the intention of the voters should prevail when counting ballots† (Constitution of the State of Florida, As Revised in 1968) After hearing this, the other 6 Justices concluded that the Florida Supreme Court decision was in long established precedent and said it didn’t even raise a question under Article 2 of the Constitution.In simpler terms, stating that all of those votes were legal and that the standards set were sufficient to deter mine which votes should and should not be counted. Onto the Equal Protection Clause, the Supreme Court basically contradicts themselves on this matter. After stating the voting standards set by the Florida Supreme Court didn’t violate Article 2, they continued on to state that it violates the Equal Protection clause because â€Å"the standards for accepting or rejecting contested ballots might vary not only from county to county but even within a single county† (Geoffrey R.Stone, Equal Protection? ). What is startling is that the Florida Constitution states, â€Å"The intention of the voters should prevail when counting ballots† meaning that if there is any intention the vote should be counted, and if this wasn’t precise enough for the Supreme Court why did they vote to uphold it on the Article 2, Section 1 vote? If the Supreme Court required a uniform standard for counting and recounting votes in Florida, why does it not need a uniform standard for votin g?Is the fact that punch card voting has a sufficiently higher chance of having your vote not counted compared to computer voting where there is a bare minimum chance of your votes not being counted violating the Equal Protection Clause as well? Or is it the fact that punch card counties are more commonly in low income counties, who tend to vote Republican (Al Gore)? All of these things ould be seen as discriminatory or â€Å"not equal† as well as the non-uniform standard for counting, but if the Supreme Court has decided that the recount standard is in violation then in thought the whole Election should be rendered â€Å"Unconstitutional† and put to an end, correct? To continue, no it should not be put to an end. The Supreme Court should have ordered a stay on the Recount until a uniform standard was put in place for all of the Florida Counties and they should have ordered that every state have a uniform standard for Recounts for future elections.The Supreme Court mad e a Pragmatic but Unlawful decision in voting for the violation of the Equal Protection Clause which led to the stoppage of the 2000 Florida Recount. (Bo Li, Perspectives, Vol. 2, No. 3). This goes without mentioning the fact that Bush’s state of Texas had a uniform voting standard which allowed anything to be counted in the scenario of a recount including a dimpled chad. This means that Governor Bush signed in a bill that let any vote with slight intent be counted in the process of a Recount, yet is arguing that intent of a voter is an unconstitutional argument.This is hypocritical and shows a lack of character, if Bush truly believes in the Constitution he should be letting all the legal votes be counted to see if he actually won the Presidency of the United States. If Bush truly cared about the simple uniform standards for Recounting, he should have ordered for a stay until uniform standards were set in place. Instead he argued the entire Recount unconstitutional and the 5 -4 majority (5 Republican Judges-4 Democratic Judges) decided that there was no reason to Recount possibly legal votes when it had a chance of harming Bush’s chance to become Prime Minister.Legal analysts from all over the Country explained it as the Justices trying to make a pragmatic decision by putting an end to this controversy, turns out it backfired on them. (Geoffrey R. Stone, Equal Protection? ) The third point to be explained in this case is the ongoing controversy over voting deadlines and how the ever so bright Secretary of State in Florida Katherine Harris’ thoughts were constantly being controlled by Bush advisors. Katherine Harris (and Friends) made it very clear that they would ot be accepting votes after a certain deadline, which left no time for the original recount. All these votes had to be stamped and signed to be considered legal votes. This left the Democratic Party frantically trying to recount votes and get them stamped and in on time. When she ruled that if votes were not stamped and signed they could not be accepted, the Democratic Party argued that tons of Military votes could not be counted because they were very rarely stamped and signed. In the US there is no voting law that states Military Votes can be accepted with no signature or stamp.This obviously led to an uproar from Republicans (Who most military votes get casted for) because it was just unethical for the Democrats to take away illegal votes for the Republicans. What the Republicans fail to realize is that taking away Florida citizens legal votes because you are scared of losing is also unethical. The Democrats later changed their minds and told the Secretary to reconsider the Military votes and give them special consideration. (Joseph I. Lieberman, Military Ballots Merit a Review)There are a few other factors I would like to add to perspective before closing my argument, in Florida the Republican swayed Secretary of State Katherine Harris put 20 Thousand pe ople on the Voter Purge list. A Large group of these people had never done anything wrong, in particular an African-American Pastor could not vote because his name was similar to that of a hardened criminal in Florida (HBO Documentary, Recount). The most interesting fact of all was that the 3 Judges who voted for Bush in both instances (Rehnquist, Scalia, Thomas) were all considered Republican judges.In the last 30 years at the Supreme Court the 19 Cases involving the Equal Protection Clause concerning laws against race, elderly, and other minorities they voted a perfect 19 for 19 to uphold the Equal Protection Clause. Yet, the one case involving Politics and the party they are associated with they for some strange reason voted against it with very little reasoning. (Geoffrey R. Stone, Equal Protection? ) If that’s not Politics in Black Robes, what is. In Conclusion, Legal votes in Florida were not counted when they should have een. The various ideas such as the proper vote i n Article 2, Section 1, the contradiction and unlawful voting on the Equal Protection Clause and the confusing deadlines regarding votes were all examples of how things can be exacerbated by impartial Judges and Secretary of States. The votes in Florida should have been recounted after a uniform standard was put in place similar to the one in Texas and the real results of the 2000 Election should have been deciphered.All else aside, the whole United States should have a uniform voting, counting and recounting standard to eliminate all this confusion in the future. Bibliography http://www. leg. state. fl. us/statutes/index. cfm? mode=constitution&submenu=3 http://www. nytimes. com/2000/11/20/us/counting-vote-absentee-ballots-military-ballots-merit-review-lieberman-says. html? pagewanted=all&src=pm http://fathom. lib. uchicago. edu/1/777777122240/ http://www. oycf. org/Perspectives2/9_123100/bush_v1. htm HBO Documentary, Recount

Topics On Language And Culture - 1494 Words

Christopher Arreola Professor Browder Anthropology 310 21 February 2015 Topics in Language and Culture To gain a deeper and more complex understanding of cultures around the world it takes more than just knowledge of norms and practices. The interplay between language and culture consists of a multitude of factors of which three stand out above the rest. Nonverbal communication, bilingualism, and differences in communication among genders are intrinsically connected across cultures in such a way that cultures influence language structure in line with cultural norms, and language, in turn, influences cultural norms, creating a cycle by which both language and culture are mutually reinforced. Since time in memoriam, culture has†¦show more content†¦Males yank their heads up and back in order to greet another male usually which may be misunderstood to look up. Both males and females are also prone to use a lot of physical contact with their friends and family members such as through the use of arm grabbing or kisses on the cheek. Most Latinos al so avoid direct eye contact for long periods of time because prolongs eye contact sends the signal that you are attracted or want to fight. Latinos also yell out a sound called the â€Å"huaco† to celebrate the ending of a great song or good part of a song which came about from living near coyotes. It’s very important in sports culture for the coach or the trainer to be in the same mind set as the athlete, that is, to use the same nonverbal and verbal cues to successfully communicate during a game. Athletes communicate nonverbally through their posture and facial expressions to send out the signal that they are tired or to demonstrate their confidence levels. Coaches also communicate nonverbally to their players that they are doing well or doing poorly. During games, nonverbal communication is essential for pulling off plays such as in basketball where an ally-op is performed by interpreting nonverbal signals between a teammate and the opposing players. In American football nonverbal signals are interpreted between the