Stste the advantages and disadvantages of multiculturalism Essay

Stste the favorable circumstances and inconveniences of multiculturalism - Essay Example The best favorable position of multiculturalism is that it advances solidarity and unity among individuals who have a place with different societies. So also, multiculturalism can adequately be utilized as a useful asset to advance social exchange among different social gatherings. It has likewise been brought up that multiculturalism, when sensibly utilized, can counter a wide range of isolation and segregation that are probably going to happen in a multicultural society. Also, multiculturalism best takes into account the interests of the settler populace. Anyway there are numerous who hold that multicultural arrangements advance social isolation, social disparity, and racial or ethnic pressures inside the country. Rivals of multiculturalism firmly contend that it is probably going to bring about isolation, collective uproars and social conflicts. In this way, it is basic that appropriate multicultural instruction is bestowed among understudies as well as among the regular populace. Multiculturalism is to be seen as a lifestyle as opposed to an approach that urges individuals to esteem and regard different societies. Multiculturalism has become a much discussed issue inside political talks and scholarly conversations. The term ‘multiculturalism’ in its typical sense alludes to the idea of racial, social and ethnic assorted variety inside a general public or a country. A large number of the majority rule nations have characterized their own multicultural strategies so as to keep up and advance social decent variety and national trustworthiness. Conceding the social, strict, racial and ethnic assorted variety as an evident piece of the general public governments have depended on the idea of multiculturalism which they accept would bring social correspondence and social union. The advocates of multiculturalism contend that all societies are of equivalent worth and that encouraging multiculturalism and assorted variety would improve the solidarity and incorporation of the country. Anyway there are numerous who hold that multicultural arrangements advance social

Outline the important concept of utilitarianism free essay sample

The Bellboy The Bellboy is a 1960 parody movie composed, delivered, coordinated by and featuring Jerry Lewis. It was discharged on July 20, 1960 by Paramount Pictures and stamped Lewiss directorial debut. A studio official Cack Kruschen in an uncredited job) presents the film, clarifying that it has no plot, however basically shows Stanley the lodging bellboy (played by Lewis) getting in one strange circumstance after another. Stanley doesn't talk, aside from at the finish of the film. Lewis likewise shows up in a talking pretending himself accompanied by an enormous escort, as his steward partner at the same time rises up out of a packed lift. Head photography occurred from February 8 to March 5, 1960 and checked Jerry Lewiss debut as a chief. Shooting occurred at the Fontainebleau Hotel in Miami Beach, Florida; Lewis would film during the day and act in the dance club around evening time. [l] Before he started, Lewis counseled his companion Stan Laurel about the content. We will compose a custom paper test on Blueprint the significant idea of utilitarianism or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Since Laurel had worked in quiet movies and knew about emulate, he offered recommendations. It is obscure if Lewis really utilized any of Laurels thoughts in the creation. [2] But it is trusted Lewis gave proper respect to the comic by naming his character Stanley after him. A Stan Laurel-like character likewise shows up all through the story, depicted by author and impressionist Bill Richmond. The film denoted a spearheading utilization of a video help framework, giving Lewis an approach to see the activity despite the fact that he was in the scene. [3] Paramount needed to have a Jerry Lewis film for summer discharge (in North America). The film that it needed to discharge was Cinderfella, which had got done with shooting in December 1959. Lewis needed to keep down the arrival of that film for the Christmas 1960 occasion and Paramount possibly concurred if Jerry could convey another film for summer. Along these lines, while playing a commitment in Miami Beach, Lewis thought of this.

Understanding Chionophobia or the Fear of Snow

Understanding Chionophobia or the Fear of Snow Phobias Types Print Understanding Chionophobia or the Fear of Snow By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Updated on February 21, 2020 Cultura RM Exclusive/Hugh Whitaker/Getty Images More in Phobias Types Causes Symptoms and Diagnosis Treatment Chionophobia, or intense fear of snow, is a type of phobia categorized as an environmental phobia. Environmental phobias include other weather-related phobias like the  fear of thunderstorms (astraphobia) and the fear of wind (ancraophobia). According to the American Meteorological Society, environmental phobias like chionophobia  are the second most prevalent phobia subtype.?? Overview Chionophobia is not just a dislike of snow or a rational fear of severe weather forecasts. It is an irrational fear of snow that is typically linked to a fear of death or bodily harm.  Though phobias can and do manifest themselves differently in different peoples experiences, there are typically two primary fears behind chionophobia: the fear of becoming snowbound and the fear of being stranded in snow. Symptoms Like all phobias, the fear of snow may cause a variety of symptoms. Paying undue attention to weather reports, refusing to leave home during snowy weather, and experiencing panic attacks are extremely common in people with chionophobia.   Some of the physiological symptoms that a person might experience in response to snow include: Rapid heart rateTremblingShortness of breathA feeling of chokingStomach upsetSweatingTremblingA sense of unreality   For people with true chionophobia, the mere forecast of a winter storm or snowfall can induce physiological symptoms of fear and anxiety-like  cold sweats, panic attacks, and even an unrealistic feeling of doom and dread. Coping The best methods for coping with the fear of snow depend on the severity and the level of impact that your fear has on your life. Some people find that becoming educated about different types of snow and their effects on local conditions can calm their fears. Others find that gradual exposure to winter activities is calming. If your fear is severe or life-limiting, however, seek the guidance of a trained mental health professional. Winter weather is a fact of life in many areas. With proper treatment, there is no reason for this phobia to seriously curtail your life. Treatment Options for Phobias Other Snow-Related Fears Like any phobia, the fear of snow is highly personalized. No two people experience snow phobia in precisely the same way and not all fears related to snow are, in fact, clinical phobias. Nonetheless, the vast majority of known snow-related fears fall into a handful of common categories. Fear of Severe Weather:  The fear of snow is often, although not always, associated with a more generalized weather-related phobia. Lilapsophobia is the fear of severe weather  events,  while astraphobia is the fear of more run-of-the-mill storms. Although snowfall is not generally affiliated with thunder and lightning, these events may certainly occur. For those with a fear of weather-related phenomena, even the possibility of a severe storm may be enough to trigger a  phobic reaction. Fear of Being Trapped:  Avalanches, unstable snow forts, and thin ice are just a few of the potential hazards of winter activities. Most people take precautions to guard against becoming seriously trapped by snow or ice, but for some people, the idea of being trapped is a major anxiety trigger. For people with a strong phobia of being trapped, even the slight sinking feeling of walking through a light layer of snow may be enough to induce a  panic attack. Fear of Injury:  Snowy conditions are often accompanied by ice, which is slick and potentially dangerous, and sometimes covered by a layer of snow. For those who have medical phobias or a fear of being injured, snow may present an anxiety-inducing risk. Some fears of injury due to ice and snow are rational, so its important to note that fears that are rooted in rational considerations are never considered phobias. Fear of Cold:  Hypothermia  and  frostbite  are very real conditions that, if not properly treated, may lead to serious injury or even death. However, they are relatively rare in the modern world except during emergency situations. Particularly in colder climates, clothing, blankets, and emergency heat supplies are readily available and adequate for the prevailing local conditions. Nonetheless, some people have a specific irrational fear of being cold. Known as  cryophobia,  the fear of cold can be paralyzing, inducing sufferers to remain indoors even at great personal cost to relationships and obligations. Fear of Illness:  Remember that old playground advice, dont eat the yellow snow? Although pure, new-fallen snow is relatively safe and clean, snow that has sat on the ground may be contaminated with bodily fluids, chemicals, and numerous other hazards. The risks are minimal, particularly for those who do not make a habit of eating old snow. For those with germ phobia or a tendency to ruminate about possible health concerns, even the slight risks associated with snow may be too much to bear. Fear of Driving:  Winter driving is often tricky and potentially hazardous. Caution is prudent, and most people develop winter driving habits that minimize the risks. For those with a pre-existing fear of driving, however, driving in winter weather may seem impossible. In addition, some people with no fear of driving in mild weather develop a specific phobia of winter driving.

Hawthornes Young Goodman Brown and History Essay

â€Å"Young Goodman Brown† and History Q. D. Leavis states that â€Å"perhaps the persecuting aspect of their way of life was peculiarly present to Hawthorne because of the witch-hanging judge and the Quaker-whipping Major among his ancestors† (30). This is a reference to one instance of historical allusion in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† This essay will explore a variety of historical incidences referred to in this short story. Clarice Swisher in â€Å"Nathaniel Hawthorne: a Biography† states: William Hathorne was a colonial magistrate involved in the persecution of Quakers, another Protestant religious group. Hawthorne later described him as â€Å"grave, bearded, sable-cloaked, and†¦show more content†¦And it was I that brought your father a pitch-pine knot, kindled at my own hearth, to set fire to an Indian village, in King Philips War. They were my good friends, both; and many a pleasant walk have we had along this path, and returned merrily after midnight. Notice the allusion to the historical episode from Hawthorne’s life mentioned by Leavis and Swisher above. In addition to the Quaker incident from the author’s past, there is also the tragedy of the witch-hanging judge in his past, also mentioned by Leavis and Swisher above. Wagenknecht states in Nathaniel Hawthorne that, of the three Salem women mentioned in â€Å"Young Goodman Brown,† two of these were hanged; all three were accused in 1692 (60). Wagenknecht continues: â€Å"When the devil speaks of his intimacy with Brown’s ancestors and of their cruelty toward Quakers and Indians, Hawthorne is clearly thinking of his own forbears† (60). Thus it is seen that the historicity of these short story episodes is well established. A proper, accurate interpretation of â€Å"Young Goodman Brown† depends on the reader’s knowledge of an historical occurrence from June of 1692, when a group of important Boston clergymen issued a statement which declared that it was â€Å"an undoubted and notorious thing, that a demon may, by God’s permission, appear, even to ill purposes, in the shape of an innocent, yea, and a virtuous man† (60). The parallel to this historic declaration is found inShow MoreRelated Morality and Hawthornes Young Goodman Brown Essay1146 Words   |  5 PagesYoung Goodman Brown was published in 1835, when Nathaniel Hawthorne was 31 years old. Hawthorne was born and reared in Salem, Massachusetts, a village still permeated by its 17th century Puritanism. When he was four, Hawthornes father   died, and from that point on he was surrounded mostly by females: two sisters, a maiden aunt, and a retiring mother who was not close to her children. He had little contact with his deceased fathers family, but his maternal relatives were supportive and saw toRead MoreNathaniel Hawthornes Literature During Early America1560 Words   |  7 PagesNathaniel Hawthornes literature exhibits the influence of many factors. Much of his literature addresses Puritan culture in early America, commonly focusing on the shortcomings and hypocrisies that became apparent during the numerous witch hunts. Many of his works are allegorical, using the Puritan setting to portray his own ideas about ancestry, history, and religion. While The Scarlet Letter and House of the Seven Gables are among Hawthornes most known works, he produced a large sum of workRead MoreThe Dichotomy of Self Reliance and Conformity1169 Words   |  5 Pagesin American history was dominated by an era of emotional and individualistic values of oneself, and a powerful sense of limitless possibilities. This was the Romanticism Period. An incredible number of miraculous masterpieces were contrived during t his period of enlightenment, including Nathaniel Hawthorne’s dramatically thematic and ambiguous short story, â€Å"Young Goodman Brown†, as well as Ralph Waldo Emerson’s intriguingly influential and uplifting essay, â€Å"Self-Reliance†. Hawthorne’s writing aspiresRead MoreYoung Goodman Brown from a Moral Standpoint1352 Words   |  6 PagesSalem witch trials. Shortly after this tragic finding, he wrote â€Å"Young Goodman Brown,† a tale that is considered one of the greatest in American literature. Analyzing Nathaniel Hawthorne’s work from a moral perspective can help illuminate his short story: â€Å"Young Goodman Brown.† Hawthorne was both prideful and embarrassed in the actions of his ancestors. According to Jacqueline Shoemaker, Hawthorne felt pride in seeing the history of his own family in Salem and their prominence and accomplishmentsRead MoreShort Story Analysis: Young Goodman Brown Essay1115 Words   |  5 Pages History has known many a great author, but none more intriguing than Nathaniel Hawthorne. Hawthorne’s ability to weave stories through the use of complex language and early puritan society narratives has long been a topic of study amongst scholars and young adults, alike. â€Å"Young Goodman Brown† explores the idea of good vs. evil and draws many parallels to the life of Nathaniel Hawthorne. It is often debated whether man is born innately good or evil. In â€Å"Young Goodman Brown† it is possible toRead MoreAnalysis Of Hawthorne s The Man s Fall 1438 Words   |  6 PagesCalvinistic, and ancient beliefs that form the basis of Hawthorne’s work (Hawthorne 392). Besides, the researcher notes that Hawthorne’s life is authentic although fictional. There is a psychological aspect of the story in that the man’s fall is unavoidable. The narration contains metaphoric and literal journey of the newlywed male character. However, he is making the treacherous journey with the devil himself therefore creating a spiritual crisis. Goodman Brown’s decision is ambiguous to his audience becauseRead MoreYoung Goodman Brown: The Evils of Puritanism Essay1728 Words   |  7 PagesPuritanism dominated 17th century history and literature. Nathaniel Hawthorne born in 1804 was an American writer who sought to resolve his conflicts with Puritanism through hi s writing. Hawthorne wrote several stories showing the world the horrors of the Puritan faith and the isolation of individuals who failed to uphold the faith. For Hawthorne, Young Goodman Brown illustrates the difference between Puritan teaching and practicing and reflects his own guilt about the mistreatment of men at theRead MoreNathaniel Hawthorne s Young Goodman Brown1492 Words   |  6 PagesIn Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead More Ambiguity in Hawthornes Young Goodman Brown Essay1743 Words   |  7 PagesAmbiguity in â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         There is no end to the ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown†; this essay hopes to explore this problem.    Peter Conn in â€Å"Finding a Voice in an New Nation† makes a statement regarding Hawthorne’s ambiguity:      Almost all of Hawthorne’s finest stories are remote in time or place. The glare of contemporary reality immobillized his imagination. He required shadows and half-light, and he sought a nervous equilibriumRead MoreAnalysis Of Hawthorne s The Forest 1013 Words   |  5 Pages Another aspect of Hawthorne’s ancestors is that they were Puritans. The Puritan belief is finely interwoven in his story. According to Michael E. McCabe, â€Å"Puritan doctrine taught that all men are totally depraved and require constant self – examination to see that they are sinners and unworthy of God’s Grace† (1). Brown’s experience in the forest, is, in a sense, not a dream. Instead, Brown is looking deep into his soul in search of the inner evilness and whether he is worthy of â€Å"God’s Grace.† The

Change Management - Individual Assignment - Free Essay Example

Sample details Pages: 6 Words: 1709 Downloads: 2 Date added: 2017/06/26 Category Management Essay Type Analytical essay Level High school Did you like this example? Change Management Individual Assignment Table of content Page Company introduction03 Presentation of collected information A brief description of change situation 04 The facts lead to the change05 The approach to the change06 Hazards identified at the work place06 Reasons for non à ¢Ã¢â€š ¬Ã¢â‚¬Å" compliance to PPE06 Implementation 07 Challenges 08 Strengths 08 Weaknesses 09 Benefits09 Analysis and Discussion09 Conclusion 10 References 11 Company Introduction Asoka Glass Mirror Company was established in 1946.Since then they supply and install glass and structural Glazing systems in Sri Lanka. Asoka Glass Mirror Company works in a close proximity with many local and international construction companies. The policy of the company is to work hand in hand in cooperation with the Architectsand the Consultants. Don’t waste time! Our writers will create an original "Change Management Individual Assignment" essay for you Create order The company deals in all types of flat and curved glass namely Clear, Tinted, Reflective, Figured, Wired, Laminated, Tempered, Ceramic Frit, Self cleaning, Fire rated Bullet Proof, Night Vision and other types of Architectural Glass. Asoka Glass Mirror Company is the pioneer of introducing Tempered glass in building construction in Sri Lanka and they are the one and only company in Sri Lanka that design, supply and install a tempered glass curtain wall. With 110 employees, the Company has achieved great performances over past decades. Vision To consolidate the legendary status as the pioneer in the national glass industry through innovation, customer service and product quality to international standards. The Objectives of the Company the objective of Asoka Glass Mirror Company is to provide a one stop solution to customers on all types of glasses. The company assets are its superior Products and its professional knowledge and technical expertise in the industry. To further augment their position as a comprehensive solution provider, they have developed an expert team to provide design, supply and installation services in structural glass applications. Today they are widely recognized in the industry as the leading solution provider of high quality glass backed by their fast and responsive service. Their commitment in providing quality products and services has established them as the Market leader in the island. Products : Tempered Glass Safety Glass Ceramic Frit Glass Double Glaze Glass Duratex Terraglaz Bullet Proof Glass Opaci à ¢Ã¢â€š ¬Ã¢â‚¬Å" Coat 300 Curved Glass Vanceva Sun Guard Fire Rated Glass . A brief description of the change situation Health and safety measures are undertaken to prevent many more injuries at work and to reduce the economic and social costs. During past 3 years, Asoka Glass and Mirror Company have introduced new Personal Protective Equipments (PPE) including high quality gloves, hand guards, boots and goggles. Any item of PPE imposes a barrier between the wearer and the working environment creating additional strains on the wearer; impair their ability to carry out their work and create significant levels of discomfort. Any of these can discourage wearers from using PPE correctly, therefore placing them at risk of injury and/or ill-health. Thus, they have conducted training sessions for the employees to educate them regarding the importance of using these equipments correctly at the work place to reduce exposure to hazards. The main aims of these changes are, To improve the Quality of life of the employees. To minimize the cost due to hazards. To gain high efficiency and effectiveness from the employees. To increase the productivity of the Company. After introducing these new PPEs and after training the employees about correct and timely use of these equipments with tight supervision, the rate of injuries among the employees was reduced drastically. Further, the percentage of absenteeism per year was reduced and performance of the employees was greatly increased. Hence, the productivity and the yield of the company was improved. The facts lead to the change Although the Company has introduced some PPE earlier, it is found that most of the employees are not using them during working hours. The Management has identified that it has led to increased number of injuries among workers which directly related to number of absentees. Further, they have identified that the productivity of the Company is reduced and they were unable to gain maximal effectiveness from the employees due to this fact. As an example, Goggles for eye protection was the most challenging but most required PPE. Most of employees who experienced eye inj uries in the past, havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t been wearing eye protection at the time of the accident. It is found that thousands of workers in the World are blinded each year from work-related eye injuries that could have been prevented. The approach to the change They approached this matter in a stepwise basis. They analyzed the details on current situation of the company and identified the strengths, weaknesses, opportunities and threats to the company. Before implementing the change, Human Resource (HR) Department planned the procedure to be done. They held a meeting and collected valuable ideas from the executives to implement this change successfully. After that, HR executives made the whole company aware about this change department wise. Then, they identified the hazards at the workplace. They interviewed a random number of employees covering each and every section to identify the reasons for non-compliance over Personal Protective Equipments. Afterward, they tr ied to address the challenges to non-compliance in a better way introducing high quality products with a tight supervision. Hazards identified at the workplace Injuries to eyes while handling glass products Injuries to body while handling, lifting or carrying glass products Injuries due to slipping or falling on the ground Injuries due to contact with moving machinery Reasons for non-compliance to PPE The primary cause for non-compliance was workers consider that PPE are hard to use because they are uncomfortable, too hot, poorly fit, not available near work task, and looking unattractive. Further, it is time consuming to wear those equipments before work. In addition to that they have a perception that using PPE interferes with the ability to perform the job effectively. The employees consider more about the physical discomfort arisen when wearing these equipments. The strategies taken by safety managers to encourage greater PPE compliance were, Improving existing education and training programs Increased monitoring of employees Purchasing more comfortable PPE Purchasing more stylish PPE Tying compliance by individual performance evaluations Developing incentive programs. Implementation When implementing the change, the following facts were taken into consideration. protection of workers compliance with applicable regulations and internal company standards technical feasibility The Management considered the hazards, evaluated possible control methods, integrated various approaches, and reexamined them frequently to ensure a safe workplace. They have done evaluation, and reevaluation at various stages throughout the program. This required commitment and active participation of all employees including senior management, supervisors, and workers. The change was implemented carefully, methodically and introduced step wisely. First, the employees were encouraged to use PPE. The proper types of PPEs were selected considering the degree of protection required and the appropriateness of the equipments to the situation. Decisions were made based on thorough hazard evaluation, worker acceptance, types of PPE available and the cost. An individual fitting program was carried out by qualified personnel. The fitting with PPE to employees were checked on an individual basis. At the time of fitting, it is showed each worker how to wear and maintain PPE properly. They were trained on correct use of equipments and educated them regarding the benefits of using PPE. The time allowed for workers to wear new PPE was increased gradually. After 2 weeks from the date that the program is introduced, the use of PPE made a required condition of employment with tight supervision. Education programs were held on a regular basis to overcome objections to wearing it. Each problem was addressed on an individual basis. The changing program was monitored by inspection of the equipment and auditing of procedures. Challenges Main challengers of this implementation are; Although a number of employees accepted the new change and adapted to the new situation, a few employees looked towards these changes in a negative way. They considered that wearing new PPE is a nuisance and it reduces the effectiveness. Several disputes were taken place between the Management and employees regarding this matter. It was bit difficult to gather each and every employee for the training sessions where they were educated about PPE, their use and maintenance and health benefits of using them unless making the sessions compulsory for everyone. Strengths Human Resources department got fullest support from all the executives of the company to implement this program successfully. The support given by all the officers regarding good quality PPEs There was a good supervision team. Better horizontal level communication. Availability of trained personnel to conduct training sessions. Weaknesses The main weakness was lack of knowledge of employees and the reluctance to accept the changes. Benefits Reduced absenteeism of the employees. Reduced expenditure for hazards management. High efficiency and effectiveness of the employees. Increased productivity of the Company. Analysis and Discussion Asoka Glass and Mirror Company has implemented several strategies in order to familiarize the employees with PPE. According to the management of the company the highest resistance towards PPE was exhibited among the workers at the age above 45 years due to the traditional views of them. The management had to conduct several training programmes for the workers above the age of 45 years for them to realize the importance of PPE. Selection of more stylish and comfortable PPE had shown a significant influence towards changing of the employees at their late 20s. According to my point of view I feel that it will be more effective if the management can arrange small field visits for the workers to other companies who are currently using PPE which will allow them to share ideas with other employees who are familiar with PPE. Conclusion Implementation of a change management strategy should consider employees according to their ages, due to the variatio n of the attitudes with age. Making changes in the attitudes of the employees will be more effective than implementing strategies that will put rules and regulations for the employees. References https://www.asokaglass.lk/index.php?id=31#vision Addressing the Challenges of PPE Non-Compliance ; October 14, 2011 Personal Protective Equipment (PPE), PPE Standard Precautions, Policies and Practice By Kelly M. Pyrek Injuries In the Glass Factory Workers, Nagpur ; K.P. Brahmapurkar 1, A.G. Lanjewar2, J.R. Biranjan3, S.P. Zodpey4 ;Indian Journal of Community Medicine Vol. 31, No. 3, July September, 2006

Advertising Speech Outline Free Essays

Angela Martin GP- To Advertise SP- To Advertise to my audience the benefits of using Febreze odor eliminating products CI- Febreze is a brand of household odor eliminator manufactured by Proctor Gamble that is a highly-effective odor remover for cooking, animal, work and smoke odors. A home is truly the heart of the family, so having a home that’s happy, good-smelling, and comfortable and clean is important to life. Febreze Odor Eliminator can help you breathe a lot easier in your home. We will write a custom essay sample on Advertising Speech Outline or any similar topic only for you Order Now Febreze just doesn’t cover up odors; it penetrates deep into fabrics and the air to eliminate odors and leaves a light fresh scent. Using Febreze is just another way to make you breathe happy and keep your surroundings smelling fresh. For this reason, I’d like to share with you some of the benefits of using Febreze Odor Eliminating products. In the next few minutes, I will discuss: 1) What Febreze is and where it comes from; 2) The active ingredients that makes it work; and 3) The safety and the availability of Febreze products. I. In 1998, Procter and Gamble (PG) introduced a new household product intended to enable consumers to remove odors from fabrics A. Febreze is classified as an air freshener by Proctor and Gamble 1. According to Chemical and Engineering News, Procter Gamble introduced a cyclodextrin-containing fabric spray called Febreze. When sprayed on a fabric, some of the cyclodextrins in the product release a pleasant fragrance. 2. This product uses a compound called cyclodextrin, which has a cone-shape which allows it to trap volatile molecules that cause odors. B. All kinds of Febreze, scented or unscented, have the same active ingredient. It is beta-cyclodextrin, which is a carbohydrate. 1. Specifically, it is an eight-sugar ringed molecule that is made during the conversion of starch. 2. It is typically made from the starch found in corn 3. The cornfields of the Midwest make cleaning products, too! II. Febreze works well in the home or car. No matter where you find musty or smelly fabric, Febreze can eliminate the odors quickly without leaving a heavy residue of its own scent. A. Febreze is safe for nearly all fabric surfaces and odors fade away as Febreze dries. 1. Febreze works well without added side effects like overbearing smell or skin allergies. Angela Martin 2. The ASPCA considers Febreze safe in households with dogs and cats when used as directed. B. After the launch of Febreze, rumors spread on the Internet that it is dangerous to household pets, such as dogs. According to Snopes. com, these rumors are false. 1. The National Animal Poison Control Center have no evidence that Febreze, when used according to label instructions is harmful to pets 2. Veterinary toxicology experts working for the ASPCA Animal Poison Control Center consider Febreze fabric freshener products to be safe for use in homes with pets. 3. t’s approved by the ASPCA for use around cats and dogs since December, 1998 and does not contain Zinc Chloride. III. Whereas candles once dominated the category, home air fresheners have driven the growth over the past several years. A. Innovation–primarily in the air freshener segment–has propelled the growth of the overall market, says PF publisher Tatiana Mermen. â€Å"Consumers have fallen i n love with technological gadget diffuser devices as well as the more passive reed diffusers,† 1. The recession has taught a lot of us what we can live without and what we can’t. Air freshener, it appears, is in the second category. 2. Among sprays, IRI-reported mass sales for Febreze Air Effects, introduced in 2004, reached $70. 6 million last year, eclipsing Ousts mass sales of $45. 9 million, PF reports. B. Febreze comes in a variety of sizes and strengths Regular strength (500ml), Extra Strength (500ml) Extra Strength (1 liter). There is also a small handy size (100ml) 1. Febreze Odor Eliminating products are sold at your neighboring stores: a. CVS, Targets, Walgreens, and Giant Eagle are some stores that sell Febreze b. Febreze products can also be purchased online. 2. The product initially sold poorly until P;G realized that people had become accustomed to the smells in their own homes, then switched to linking it to pleasant smells and cleaning habits to produce the successful product. a. To conclude Febreze was the first successful product in this new field of fabric cleaning, and it does work. b. Remember this is a superb convenience product that if used according to instructions works well, it is not a replacement to cleaning itself. Angela Martin In the last few minutes, I have discussed; 1) What Febreze is and where it comes from; 2) The active ingredients that Febreze contains; and 3) The safety an availability of Febreze. The makers of Procter and Gamble suggest Febreze can safely and effectively be used on car seats, sofas, curtains, clothes, sports shoes, and pet bedding as examples. In today’s modern world and busy lifestyles there are a vast range of convenience products to make life easier and Febreze is just one such item. It claims to safely remove odors from various fabrics, upholstery and surroundings. One thing I will point out in my opinion that you should bear in mind; this is NO SUBSTITUTE or replacement for clean air but it sure smells like it with Febreze. BIBLIOGRAPHY 1. â€Å"Febreze review†. Ciao Shopping Intelligence. Retrieved September 14, 2001. 2. â€Å"Chemical Functional Definitions – Cyclodextrin†. Procter;Gamble. 2005. 3. Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces. US Pat. No. 5,714,137. Filed 1994; assigned 1998. 4. . â€Å"Ask the Expert: Poison Control – Febreze†. ASPCA. 2012. Retrieved 2012-0219. How to cite Advertising Speech Outline, Papers

My Broken Heart Essay Example For Students

My Broken Heart Essay Being in love is one of the most wonderful feelings one could experience freely here on earth. Love inspires and motivates people to be the best version of their selves. Many times, when we are in a happy state of being in love, we tend to take for granted unintentionally the other aspects of our lives mainly because we only focus our attention to the significant person we are with. Not all relationships are successful; however, having a failed love makes a person better. When I had my heart broken, I grew closer to God and to my family. While I was still in a relationship, I seldom come to family gatherings due to always giving my time to my ex-boyfriend. I gave him so much time that I forgot to keep some for myself, so when I became single I make-up to my family for all the times that I was not there for them. It really is easing to know that I have understanding parents. They guide me when I was going through my heartbreak. Breaking up with my ex-boyfriend was one of the best decisions that I have ever made. Even though I was completely devastated of the break-up, it led me closer to God. A friend of mine connected me again to the Lord, and it gave me so much peace of mind and that really helped me to be more positive in life and love. In addition to being positive, it also helped me to moved on faster and I studied harder. Since I was broken hearted, I focus myself also on studying and spending my time with my new friends. One major improvement after the break-up was my grades in school. I do not study that much, I rather talk to my ex-boyfriend than open up a textbook and read. When we broke up, I had all the time in the world to study and do my homework’s on time. Consequently, I got good grades, and I was included in the list of honor student at the end of the semester. I was proud of myself for achieving something good out of something bad. Being single makes one extra-friendly. I met new people at school whom I seldom notice due to always thinking of my ex-boyfriend. It is nice to know more people because then one would not always be alone and feel lonely, and having friends means having a lot of people to talk to and hang out with. As a result of having good grades at school, I was able to do the things that I want for myself, too. One of the major perks of being single is freedom. Freedom is constrained when a person is in a relationship. One could make decisions without having to think of someone else’s feelings. I use my freedom wisely; I enrolled myself to the gym and got myself a part-time job. This is the perfect time for self-growth because now that the relationship has ended, one could ponder the strengths and weaknesses that he/she possesses to know thy self more and be a better person. Those realizations could also be useful to the next relationship one will be into, so he/she will not repeat the same mistakes that were done in the past. Despite of having a failed love, I gained a lot more from it. It drew me closer to God, to my family, to my friends, and most importantly to myself. I can now say that I am a better person than I was before; I learned to balance things out and know my priorities in life. Having my heart broken was really a positive experience for me. If only people could focus on the positive aspects of life, they will not be in despair and self-loathe when they failed in a relationship.

Whole Foods Memo free essay sample

In conclusion, a recommendation for Whole Foods Markets, based on the analysis, will be given. Internal Analysis Fundamentals and Core Values of Whole Foods Markets The cornerstone of Whole Food’s strategy is to carry the highest quality, lowest processed-foods, and the most flavorful and natural preserved foods available. Whole Foods deepest purpose is to help support the health, well being, and healing of people (customers, the Whole Foods team, and businesses) and the planet. John Mackey, cofounder and CEO of Whole Foods, attributes the rapid growth and success of Whole Foods to developing and maintaining a uniquely mission-driven company; a company that is highly selective about what is sold, that remains dedicated to its core values and high quality standards, and is committed to sustainable agriculture. Whole Foods wanted to be the international brand for natural and organic foods and be the best food retailer in every community in which Whole Foods Markets were located. We will write a custom essay sample on Whole Foods Memo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The chief elements of Whole Foods strategy are as follows: * Selling the highest quality products. Whole Foods Markets featured 30,000 natural, organic, and gourmet food products and non-food items. In 2007, Whole Foods was the world’s biggest seller of organic produce (comprising 67% of Whole Foods total sales, compared to the 40-50% of sales in other supermarket chains). High quality products included fresh perishables, baked goods, meats, and seafood, which differentiated Whole Foods from other supermarkets and attracted a broader customer base. To uphold a 100% guaranteed satisfaction to Whole Foods customers, Whole Foods had stringent product quality standards and customer commitments: Carefully evaluate each and every product sold. * Feature foods that are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. * Passionate about great tasting food and the pleasure of sharing it with others. * Commitment to foods that are fresh, wholesome and safe to eat. * Seek out and promote organically grown foods. * Provide food and nutritional produ cts that support health and well being. * Satisfying and delighting customers. Whole Foods Markets places a strong emphasis on satisfying and maintaining a commitment to the customer. As part of its merchandising strategy, Whole Foods wanted to create an inviting and interactive store atmosphere for a fun and pleasurable shopping experience. Whole Foods wanted its customers to view Whole Foods as a â€Å"third place,† third to home and the office. A few Whole Foods stores even offered valet parking, home delivery, and massages! To maintain communication with the customers, Whole Foods stores feature â€Å"take action† centers, where customers could leave feedback and comments. Whole Foods wanted to turn highly satisfied customers into advocates for Whole Foods Markets. Customers could get personal attention in each store department and team members of Whole Foods were knowledgeable and enthusiastic with customers. * Team member happiness and excellence. Whole Foods Markets was founded because its cofounders believed that the natural foods industry was ready for the supermarket format. When the first store opened in 1980, it contained a staff of only 19 people. With this immediate success, the company expanded to 276 stores in 38 states, with teams of 85-600 members per store, and a total of 54,000 by 2008! Whole Foods had a team approach towards its store operations. Having happy employees that helped create happy customers advanced the long-term success of Whole Foods Markets. The team approach promoted strong corporate culture and a work environment where team members could flourish, build a career, and reach their highest potential. Team members are motivated and inspired by Whole Foods’ strategic vision. The process for bringing in a new team member was thorough and the whole team at a store is involved. Team leaders at each store receive a salary and a possible bonus based on EVA (Economic Value Added), a system Whole Foods used to measure performance. In 2004, 86% of employees said they enjoyed their job and 82% felt empowered to do their best work at Whole Foods Markets. Whole Foods Markets offered gain-sharing programs to reward team members according to the store’s contribution to Whole Foods operating profit (additional 5-7% of team members wages). Whole Foods encouraged stock ownership through three programs: A team member stock option plan (based on job performance and length of time employed at Whole Foods), a team member stock purchase plan (based on purchasing stock at 95% of market price), and a team member 401 (k) plan. To maintain high customer service all team members are continuously evaluated and take place in competitions against other Whole Foods Markets in that region. In 2007, around 750 team members were on the EVA-based incentive compensation program. EVA calculations were used to measure profitability and encouraged and motivated team members to succeed. * Creating wealth through profits and growth. As the leader of natural and organic foods in the United States, the management and growth objectives for Whole Foods Markets was to have 400 stores and sales of $12 billion annually by 2010. By 2008 Whole Foods Markets consisted of 276 stores in the United States, Canada, and Great Britain. In 2003 Whole Foods Markets became the first national â€Å"certified organic† grocer in the United States and its organic sales were $17 billion in 2006, up 22% from 2005. In 2000 more organic foods were sold in US supermarkets than in natural food stores. Whole Foods struggled to find suppliers to supply all their stores. Whole Foods Markets looked to exceed because consumer demand was growing 20% annually and consumer enthusiasm allowed retailers to have high profit margins. Once Whole Foods became public in 1992 its growth strategy was to expand by opening new stores and acquiring smaller, owner-managed chains. Between 2002-2006, Whole Foods opened 10-15 bigger stores in metropolitan areas. Acquiring Wild Oats natural supermarkets was a big step for Whole Foods and allowed Whole Foods to enter 15 new metro areas and 5 new states. John Mackey believed that the addition would give additional bargaining power, boost utilization of the company’s facilities, and allow expenses to be reduced. (The Wild Oats acquisition will be discussed in further detail later as part of Whole Foods strategy analysis. With the increased costs of growing and marketing natural and organic products (25-75% more than normal foods), prices for natural and organic foods were higher. Whole Foods emphasized this increased price through its strategy of selling premium products at premium prices. Whole Foods was profitable every year except for 2000, in which it had a net loss o f $8. 5 million. It’s net income increased at a compound average rate of 17. 6% yearly between 2003-2007, and reached $182. 7 million in 2007. (A deeper analysis of Whole Foods financial strategy will be discussed later. ) Caring about communities and the environment. As part of Whole Foods motto, Whole Foods emphasized sustainable agriculture and helping the planet. Whole Foods strived to demonstrate social conscience and community citizenship by donating 5% of its after tax profits to non-profit or educational organizations. Whole Foods Green Mission Task Force promoted environmentally safe practices, including Whole Foods switch to biodiesel fuel for its fleet of vehicles. Whole Foods used renewable energy credits to offset its electricity use and in 2005 created a non-profit Animal foundation and a non-profit Whole Planet foundation. Whole Foods participated in the Whole Trade program and the Local Producer Loan Program. As part of being involved with the community and current issues, Whole Foods publicized its position statements on current issues to the public. Strategies of Whole Foods Markets As discussed, the foundations of Whole Foods Markets are built on high quality, customer satisfaction, employee satisfaction, and community as well as environmental consciousness. Their strategies to maintain these underlying foundations will be discussed and analyzed in the following. * Differentiation strategy. Whole Foods Markets thrive on selling only the highest quality, freshest, and healthiest foods available so that the health and well being of people can be increased and maintained. Whole Foods strategy for doing so is to acquire high quality products from local, national, and international suppliers and to provide the appropriate merchandising mixes and concepts. Although these products must be sold at higher prices because their costs are higher, the value of purchasing these products has a deeper importance and Whole Foods actively emphasizes these reasons. Whole Foods offers healthy recipes and guides to healthy lives in all their stores. Only 0. 5% of revenues are used on advertising (much lower than normal supermarkets), but it is done efficiently and towards the directed audiences. Once â€Å"organic† gained a consistent meaning and was a selling point, the differences in Whole Foods products were clear. The higher nutritional value and gain from natural and organic foods was becoming an increasing trend and Whole Foods had the right mixture and selection to offer. Factors that affected this upward growing trend of natural and organic products included healthier eating patterns, higher concerns about food purity and safety, increasing health trends among many groups, and the positive environmental factors that organics had. In a 2005 Whole Foods survey, 65% of consumers had tried organic foods (an 11% increase from 2004), 27% had consumed more organics than the previous year, and 10% consumed organics several times a week (compared to 7% in 2004). The products Whole Foods offered that contributed towards its high differentiation success from normal supermarkets consisted of the following: (% refer to the categories of organic foods and beverages purchased most frequently by those participating in the survey: * Fresh fruits and vegetables (73%) * Nondairy drinks (32%) * Breads and baked goods (32%) * Dairy products (24. 6%) * Soups and Pastas (22. 2%) * Meats (22. 2%) * Snacks (22. 1%) * Frozen foods (16. 6%) * Ready to eat meals (12. 2%) The higher prices of organic and natural products were the primary barrier for most consumers.

Cyanide Poisoning From Apples, Peaches, Cherries

Cyanide Poisoning From Apples, Peaches, Cherries The weather is nice, so I was out looking at trees and shrubs to add to my garden. I noticed the tags on trees from the Prunus genus (cherries, peaches, plums, apricots, almonds) carried the warning that the leaves and other parts of the plant can be toxic if ingested. Thats true of other members of the rose family as well (large family which includes roses, but also apples and pears). The plants produce cyanogenic glycosides which can lead to cyanide poisoning in people and animals if enough of the compound is ingested. Some leaves and wood contain relatively high levels of the cyanogenic compounds. Seeds and pits from these plants also contain the compounds, though you need to chew several of the seeds to get a dangerous exposure. (This Letter to the Editor of American Family Physician cites references for fatalities from apple seeds and apricot kernels, in addition to other plants.) If you swallow the odd seed or two, dont be concerned. Your body is well-equipped to detoxify low d oses of cyanide. However, consult poison control if you suspect your child or pet (or farm animal) has eaten several seeds. If youre out camping and want sticks for roasting hotdogs and marshmallows, avoid using twigs from these plants.Apple Seeds Cherry Pits Are Poisonous | Drugs from PlantsPhoto: Darren Hester

Leadership in Film Honor and Glory Essay Example | Topics and Well Written Essays - 500 words

Leadership in Film Honor and Glory - Essay Example It speaks about the horrors, rigors and racism of men crossing the North Pole. The basically unknown story of Matthew Henson who has almost been forgotten from history as the co-discoverer of the North Pole simply because of his race. Delroy Lindo gives an excellent portrayal of Matthew Henson who's ability to co-habitat and communicate with the natives allows he and Perry to reach what was once unreachable. Our nation has great discovers and inventors who should not simply be forgotten because they were of a different race. The struggle and anonymity Matthew Henson endured after his trek should never have happened. This movie does a very good job in reminding us that we are a nation of adventurers.. Black and White. History, the saying goes, is written by the winners. As the melancholy English poet Thomas Gray eulogised in his mid-17th century poem "Elegy in a County Churchyard," there is a vast wealth of unrealised human potential resting six feet beneath our feet. How many Miltons and Shakespeares, he asked, have passed us by because of a rigid and unforgiving social system that refused to allow those of humble birth to rise above their station Textbooks happily proclaim that American Admiral Robert Peary discovered the North Pole, but how many of these same books tell the story of the other American who a

The Negative Effects of Consumerism on Environment Essay

The Negative Effects of Consumerism on Environment - Essay Example The paper tells that the people in the past were lived in a society of producers; however current people are living in a society of consumers. There are plenty of reasons for this change. Heavy industrialization, development of science and technology and the subsequent changes happened in the life styles and life philosophies of people are some of the major reasons for increased consumerism. There is nothing wrong in transforming our society from the production dimension to consumer dimension if such changes may not cause any harm to our environment. Unfortunately, environmental problems or destruction is directly proportional to the rate of increase of consumerism. In other words, along with the increase in consumerism, increase in environment destruction is also taking place. It is impossible for humankind to survive long if consumerism increases at its present rate. The effects of consumerism on the Earth’s environment are: loss of resources, increased pollution, and loss o f energy. This paper analyses the causes of increased consumerism and its effects on environment. Loss of resources is the major effect of increased consumerism. It should be noted that population is growing at alarming rates whereas the available resources in this world are being reduced because of increased consumption. Scarcity of drinking water is a problem everywhere in this world. It should be noted that drinking water resources are exhausting day by day even though the water levels in the sea are gradually rising because of global warming. There are plenty of people in this world who purchase goods just for increasing their social status. Current consumers compare the goods in the hands of their friends, relatives and neighbours with the goods in their own hands and then take purchasing decisions. Such habits results in wastage of resources and over exploitation of resources. Deforestation is taking place rapidly to find enough space for establishing industries. Nobody take c are about the fact that trees or forests play an important role in maintaining the global climate suitable to living things. Deforestation results in big climate changes and subsequently the life is this earth may become extremely difficult. Carbon dioxide is harmful to the environment whereas oxygen is good for the environment. Trees absorb carbon dioxide and liberate oxygen to this world. Thus, trees help the environment in maintaining a balance between carbon dioxide and oxygen in the atmosphere. Destruction of trees results in increased content of carbon dioxide in atmosphere which is not good for living things. All the living things in this world are interconnected each other in some ways. In other words, the existence or survival of all the living things in this world is necessary for the sustainment of human life. The destructions of animals and birds may affect human life in many ways. For example, snakes are the enemies of rats. Killing or destruction of snakes may result i n increased number of rats. Increased number rats means farmers may not get proper yield from their agriculture. In short, snakes are necessary to maintain the number of rats in this world to a particular level. However, climate changes and environmental problems are causing big destruction of animal life. â€Å"There was a story in the newspaper saying that 37 percent of species could become extinct due to climate change† (Mayell). Increased pollution is another effect of increased consumerism. Air, water and land pollution are caused by increased consumerism. It is already proved that atmospheric temperature is increasing day by day because of environmental pollutions and increased consumption of resources. Atmospheric temperature rise results in global warming. It would be difficult for mankind to live in this world, if the atmospheric temperature rises at its present rate. Automobile use is increased a lot in recent times. Automobiles

Jameson Irish Whiskeys Marketing Team Communication

Jameson Irish Whiskeys Marketing Team Communication INDIVIDUAL BUSINESS REPORT-JAMESON MARKETING Executive Summary: In this report, I will study and analyse Jameson Irish Whiskeys marketing team and how they communicate with their stakeholders (particularly their potential customers). I will firstly define communication and explain the importance of using communication in a business. I will analyse Jamesons Sine Metu campaign and explain how it works well at communicating with potential customers. I will then talk about Jamesons successful use of social media as a marketing tool and I will consider what they do to use it successfully in communicating with stakeholders. I will then make one recommendation to Jameson on how I think they could improve their communications with their stakeholders. Section 1: In this report, I am going to talk about the way Jameson Irish Whiskey communicates with its stakeholders. They have a full marketing team employed exclusively to engage with possible consumers. This team is very effective in marketing their product with consumers and I will discuss and analyse their methods of doing so. Section 2: Marketing whiskey is quite difficult in Ireland due to Irelands strict alcohol advertising codes. However, Jameson have created the Sine Metu campaign to great effect while still staying within the constraints of these codes. Sine Metu is Jamesons family motto and literally translates to without fear and it is printed on every bottle they produce. The aim of this campaign is to encourage their stakeholders to take a risk every now and then and enjoy themselves by indulging in this product. We believe that when we fear a bit less, we live a bit more. We laugh more, meet more people, experience new things. As a company, it means were open to new possibilities, new neighbourhoods, new ways of making whiskey. (Jameson 2017). The way the motto is in Latin is very effective in adding a certain amount of sophistication to the brand also. This feature of sophistication gathers a larger market as the people who want more classy drinks will be drawn in by it. This motto originates from when the founder, John Jameson, was awarded it for his bravery in fighting pirates off the coast of Scotland. This historical aspect to the motto is also very powerful in staying true to the roots of the brand. It is very important to stay true to their roots as it also adds a sense of culture to the drink which would otherwise be lacking. Potential customers would also be more likely to buy this drink over newer drinks as it reminds people that Jameson has been around for such a long time so it has had a lot of time to perfect its recipe. These small reasons to get people to buy Jameson rather than other similar whiskeys are vital as the retail industry has a lot of similar products. The actual taste difference between these whiskeys are minimal so Jameson must offer some things that competitors cant to justify charging slightly higher prices and still expect sales. It is uncertain if this campaign is successful yet as all advertising is not, should not, and cannot be designed to produce immediate purchases on the part of all who are exposed to it. Immediate sales results (even if measurable) are, at best, an incomplete criterion of advertising effectiveness. In other words, the effects of much advertising are much more long-term (Lavidge and Steiner 1961) so the true results are yet to be seen. Social media is a massive part of Jamesons interactions with its stakeholders as it encompasses a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to name a few (Mangold and Faulds 2009) so there is a massive audience to preach to for Jameson as well as there being a large opportunity for consumers to speak between themselves. Jameson also utilises social media to great effect. It has more than 57,300 followers on Instagram, 41,500 subscribers on YouTube and over 2 million likes on Facebook. http://digiday.com/marketing/right-amount-craic-inside-jamesons-social-strategy/. With the reach and community influence, participation in social media marketing is the new fifth P of marketing (Tuten and So lomon 2014). This shows us the importance it is for modern companies to communicate with its stakeholders using social media. There are over 250 million people that have active profiles on Facebook. More than 364 million people read blogs, 14 million people are registered Twitter users and YouTube has more than 100 million viewers per month. There is more reach than ever before, hence, the opportunities in social media marketing are greater than ever before (Zarrella 2009). We were lucky enough as students studying the Digital Innovation Creativity Enterprise module to hear from Aisling Tobin (Jameson Brand Manager in Pernod Ricard) in the Get Social conference on 14th February 2017. She had a very interesting speech to give us. She showed us how much work goes into social media marketing. One thing I found particularly interesting was Jamesons method of keeping stakeholders interested outside of peak times by putting up quizzes on social media. This keeps users of the brand interested and engaged with the brand even when they are not drinking. One of Jamesons main weaknesses is the lack of sales midweek and that is why keeping stakeholders engaged during these times is pivotal. Her analogy of how they decide on what they post to social media was interesting as she said that content is King and engagement is Queen. This shows us that they really consider what they post as they want it to be informative, however, there is a fine line between being infor mative and being boring. Also, it is pointless in posting good quality content if potential customers dont engage with it so they must keep it interesting and give stakeholders a reason to watch/read it. It is important also to manage any unhappy customers as on social media dissatisfied customers can protest out loud, attainment many other customers easily and damaging the brands image. One critique I would have of Jamesons communications with its stakeholders is that it hasnt taken full advantage of snapchat yet. With 158 million daily active users and 2.5 billion snaps per day (DRM 2017), there are huge opportunities available to advertise to a massive number of people. Section 3: There isnt a lot of recommendations I would make to Jameson as there marketing team are doing a very good job already of communicating with its stakeholders. The one small thing I would put more emphasis on though is snapchat due to the potential reach they may have there. However, Jameson recorded its 27th consecutive year of growth for the year ending June 2016, with the whiskey now representing almost a quarter of Pernod Ricards sales in the United States (Taylor 2016). This shows us that Jameson certainly is doing something right and any radical changes would be completely unnecessary. I would advise other businesses to follow Jamesons lead on many things though, especially the emphasis they put on social media, as it has a very successful method of communicating with its stakeholders which has been proven over a long time. Bibliography: HÃ ¥kansson, H. and Snehota, I. 1989. No business is an island: The network concept of business strategy. EconPapers, 5(3), pp.187-200. Available from: http://www.sciencedirect.com/science/article/pii/0956522189900262 [Accessed 20 March 2017]. J.D. Power 2013. Poor Social Media Practices can Negatively Impact a Businesses Bottom Line and Brand Image [Online].Available from: http://www.jdpower.com/press-releases/2013-social-media-benchmark-study [Accessed 23 March 2017]. Krishnamacharyulu, C.S.G. and Lalitha, R. 2008. Business Communication [Online]. Himalaya Publishing House. Available from: http://ebookcentral.proquest.com.dcu.idm.oclc.org/lib/dcu/reader.action?docID=3011194 [Accessed 23 March 2017]. Jameson 2017. Sine Metu: The Story of John Jameson [Online]. Available from: https://www.jamesonwhiskey.com/ca/article/sinemetu [Accessed 23 March 2017]. Lavidge, R.J. and Steiner, G.A., 2000. A model for predictive measurements of advertising effectiveness. Advertising Society Review, 1(1). Available from: https://muse.jhu.edu/article/2941/summary [Accessed 20 March 2017]. Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), pp.357-365. Available from: http://www.sciencedirect.com/science/article/pii/S0007681309000329. [Accessed 20 March 2017]. Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage. Available from: https://books.google.co.uk/books?hl=enlr=id=l_iICwAAQBAJoi=fndpg=PP1dq=social+media+marketingots=uET746bz6Vsig=fUUdvQ2VN_BiAMvZWD8AcKJebhA#v=onepageq=social%20media%20marketingf=false [Accessed 20 March 2017]. Zarrella, D., 2009. The social media marketing book [Online]. OReilly Media, Inc. Available from: https://books.google.co.uk/books?hl=enlr=id=chd3yfExXMECoi=fndpg=PR4dq=social+media+marketingots=u6Q0p_A1W5sig=Gp1VnPHQ2hYmcIxvpxdIwC96gMQ#v=onepageq=social%20media%20marketingf=false [Accessed 20 March 2017]. Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451. Available from: http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf [Accessed 20 March 2017]. DRM 2017. 121 Amazing Snapchat Statistics and Facts (February 2017) [Online]. Available from:http://expandedramblings.com/index.php/snapchat-statistics/ [Accessed 20 March 2017]. Taylor, C. 2016. Jameson sales rise 12% by volume to 5.7m cases. The Irish Times: Ireland [Online], 1 September. Available from: http://www.irishtimes.com/business/agribusiness-and-food/jameson-sales-rise-12-by-volume-to-5-7m-cases-1.2774681 [Accessed 20 March 2017].

My Genome, Myself

Amy Harmon is living normal and healthy life with one child in preschool, I assume that she is living a pretty good and pleasant life, still Amy feels attracted to the idea of knowing about her genome and how her health Is evolving through out her life. Amy Harmon Is telling us about the breaking technology with DNA, how It can reveal our future, and tell us if we have any heart disease or cancer, this will let us know our destiny and make us stop the eventually evolving cancer tumor in our body.These kind of tests only cost about 1,000 $ and one simple salvia sample, and that's it, Amy tells us that he feels addicted after Just three weeks of daily communion with her genes, it has become a natural daily routine for her, as normal as brushing our teeth every night and morning, Amy checks her account on the site â€Å"anadem† the site Is the start up company that deals with DNA and our genomes. His Is also the site Amy uses on a daily basis, actually hours every day, Amy is not only using the site to check out dangers that may appear in the future, but also things like temperament and regular behavior, to check all these DNA strips is like looking under the skin and see the robbers you wont see with your bare eyes, that's why the DNA test attracts people from every corner of the world. But what would you do when or if a very rare heart disease appears In your system that is Incurable, or something you can't work your way through, Like a skin disease or eye-problems, cancer, aids or many other dangerous disease.This is something Amy Harmon has thought about, she wont let her daughter look at her DNA strips, this is because she is afraid to find something that Is incurable and life threatening. Amy Harmon uses a very difficult and adult engage in this article, it makes the content much more serious then If the article was written In a childish way, the difficult words makes us automatically think that this Is a serious case and therefore we don't doubt the case.Another thing that makes the reader interested in thing topic, is that Amy uses very personal examples instead of using examples from other peoples life, the article is suddenly very close to our own life, we can understand her issues and we can also understand her addiction to the secret of our body. Many of the risks associated with genetic testing involve the ethical, legal emotional, social, and consequences of the test results.The result can reveal a very ugly and grim discovery witch not all people can deal with, I thank many people will get storage Trot Walton Day Knolling all sorts AT things Insane you, in worst case it can end in suicide witch would be gruesome. And many people won't be able to provide the same amount of work if they knew they are carrying a deadly disease with them, this would be fatal for a society, the system would have to ay for all the people who got sick and needed medical treatment and by this I mean mental sick.

Bush V. Gore

Josh Hanlon January 11th, 2013 CLN4U-01 Mr. Currie Law Research Essay Bush vs. Gore: Why The Votes Should Have Been Counted Bush vs. Gore was described as a controversial election to say the least. The votes in several Florida counties were put up into question as to whether they should be counted or not. In a Democratic Election all legal votes must be counted. The main arguments around this issue were Article 2, Section 1 of the Constitution, the interpretation of the Equal Protection Clause and confusion around voting deadlines during the Recount. This process was exacerbated by the lack of impartial justices and secretary of state.The initial argument surrounding this issue is Article 2, Section 1 of the Constitution. Article 2, Section 1 of the Constitution states, â€Å"In presidential elections, each State shall appoint, in such manner as the legislature thereof may direct, the electors to which the State is entitled. † That being said 3 justices, Rehnquist, Scalia, and Thomas all argued that Florida violated this; there argument placed a lot of emphasis on the word â€Å"legislature†. Meaning to say that there is a difference between the State, who is empowered to appoint its own electors and that own State’s legislature.Furthermore, this Article of the Constitution is completely out of the Supreme Court’s jurisdiction in the circumstances. The Supreme Court should have nothing to do with matters of state law in between the State and their own Legislature. Also, the Florida Supreme Court held that â€Å"a legal vote may include any ballot from which it is reasonably possible to determine the clear intent of the voter, whether or not the ‘chad’ had been completely punched through, which is consistent with the law of the clear majority of the States†.Chief Justice Rehnquist in his opinion argued that this interpretation was so ridiculous and not mirrored with Florida legislation, that it violated Article 2. He claimed that because most counties use punch cards that tell you to clearly punch your ballot no reasonable person could count a vote that wasn’t clearly punched all the way through. (Geoffrey R. Stone, Equal Protection? )The Florida Election Code states that â€Å"no vote shall be declared invalid if there is a clear indication of the intent of the voter†, also a 60 year old Florida Law precedent states that â€Å"must give statutes relating to elections a construction in favor of the citizen’s right to vote, and the intention of the voters should prevail when counting ballots† (Constitution of the State of Florida, As Revised in 1968) After hearing this, the other 6 Justices concluded that the Florida Supreme Court decision was in long established precedent and said it didn’t even raise a question under Article 2 of the Constitution.In simpler terms, stating that all of those votes were legal and that the standards set were sufficient to deter mine which votes should and should not be counted. Onto the Equal Protection Clause, the Supreme Court basically contradicts themselves on this matter. After stating the voting standards set by the Florida Supreme Court didn’t violate Article 2, they continued on to state that it violates the Equal Protection clause because â€Å"the standards for accepting or rejecting contested ballots might vary not only from county to county but even within a single county† (Geoffrey R.Stone, Equal Protection? ). What is startling is that the Florida Constitution states, â€Å"The intention of the voters should prevail when counting ballots† meaning that if there is any intention the vote should be counted, and if this wasn’t precise enough for the Supreme Court why did they vote to uphold it on the Article 2, Section 1 vote? If the Supreme Court required a uniform standard for counting and recounting votes in Florida, why does it not need a uniform standard for votin g?Is the fact that punch card voting has a sufficiently higher chance of having your vote not counted compared to computer voting where there is a bare minimum chance of your votes not being counted violating the Equal Protection Clause as well? Or is it the fact that punch card counties are more commonly in low income counties, who tend to vote Republican (Al Gore)? All of these things ould be seen as discriminatory or â€Å"not equal† as well as the non-uniform standard for counting, but if the Supreme Court has decided that the recount standard is in violation then in thought the whole Election should be rendered â€Å"Unconstitutional† and put to an end, correct? To continue, no it should not be put to an end. The Supreme Court should have ordered a stay on the Recount until a uniform standard was put in place for all of the Florida Counties and they should have ordered that every state have a uniform standard for Recounts for future elections.The Supreme Court mad e a Pragmatic but Unlawful decision in voting for the violation of the Equal Protection Clause which led to the stoppage of the 2000 Florida Recount. (Bo Li, Perspectives, Vol. 2, No. 3). This goes without mentioning the fact that Bush’s state of Texas had a uniform voting standard which allowed anything to be counted in the scenario of a recount including a dimpled chad. This means that Governor Bush signed in a bill that let any vote with slight intent be counted in the process of a Recount, yet is arguing that intent of a voter is an unconstitutional argument.This is hypocritical and shows a lack of character, if Bush truly believes in the Constitution he should be letting all the legal votes be counted to see if he actually won the Presidency of the United States. If Bush truly cared about the simple uniform standards for Recounting, he should have ordered for a stay until uniform standards were set in place. Instead he argued the entire Recount unconstitutional and the 5 -4 majority (5 Republican Judges-4 Democratic Judges) decided that there was no reason to Recount possibly legal votes when it had a chance of harming Bush’s chance to become Prime Minister.Legal analysts from all over the Country explained it as the Justices trying to make a pragmatic decision by putting an end to this controversy, turns out it backfired on them. (Geoffrey R. Stone, Equal Protection? ) The third point to be explained in this case is the ongoing controversy over voting deadlines and how the ever so bright Secretary of State in Florida Katherine Harris’ thoughts were constantly being controlled by Bush advisors. Katherine Harris (and Friends) made it very clear that they would ot be accepting votes after a certain deadline, which left no time for the original recount. All these votes had to be stamped and signed to be considered legal votes. This left the Democratic Party frantically trying to recount votes and get them stamped and in on time. When she ruled that if votes were not stamped and signed they could not be accepted, the Democratic Party argued that tons of Military votes could not be counted because they were very rarely stamped and signed. In the US there is no voting law that states Military Votes can be accepted with no signature or stamp.This obviously led to an uproar from Republicans (Who most military votes get casted for) because it was just unethical for the Democrats to take away illegal votes for the Republicans. What the Republicans fail to realize is that taking away Florida citizens legal votes because you are scared of losing is also unethical. The Democrats later changed their minds and told the Secretary to reconsider the Military votes and give them special consideration. (Joseph I. Lieberman, Military Ballots Merit a Review)There are a few other factors I would like to add to perspective before closing my argument, in Florida the Republican swayed Secretary of State Katherine Harris put 20 Thousand pe ople on the Voter Purge list. A Large group of these people had never done anything wrong, in particular an African-American Pastor could not vote because his name was similar to that of a hardened criminal in Florida (HBO Documentary, Recount). The most interesting fact of all was that the 3 Judges who voted for Bush in both instances (Rehnquist, Scalia, Thomas) were all considered Republican judges.In the last 30 years at the Supreme Court the 19 Cases involving the Equal Protection Clause concerning laws against race, elderly, and other minorities they voted a perfect 19 for 19 to uphold the Equal Protection Clause. Yet, the one case involving Politics and the party they are associated with they for some strange reason voted against it with very little reasoning. (Geoffrey R. Stone, Equal Protection? ) If that’s not Politics in Black Robes, what is. In Conclusion, Legal votes in Florida were not counted when they should have een. The various ideas such as the proper vote i n Article 2, Section 1, the contradiction and unlawful voting on the Equal Protection Clause and the confusing deadlines regarding votes were all examples of how things can be exacerbated by impartial Judges and Secretary of States. The votes in Florida should have been recounted after a uniform standard was put in place similar to the one in Texas and the real results of the 2000 Election should have been deciphered.All else aside, the whole United States should have a uniform voting, counting and recounting standard to eliminate all this confusion in the future. Bibliography http://www. leg. state. fl. us/statutes/index. cfm? mode=constitution&submenu=3 http://www. nytimes. com/2000/11/20/us/counting-vote-absentee-ballots-military-ballots-merit-review-lieberman-says. html? pagewanted=all&src=pm http://fathom. lib. uchicago. edu/1/777777122240/ http://www. oycf. org/Perspectives2/9_123100/bush_v1. htm HBO Documentary, Recount

Topics On Language And Culture - 1494 Words

Christopher Arreola Professor Browder Anthropology 310 21 February 2015 Topics in Language and Culture To gain a deeper and more complex understanding of cultures around the world it takes more than just knowledge of norms and practices. The interplay between language and culture consists of a multitude of factors of which three stand out above the rest. Nonverbal communication, bilingualism, and differences in communication among genders are intrinsically connected across cultures in such a way that cultures influence language structure in line with cultural norms, and language, in turn, influences cultural norms, creating a cycle by which both language and culture are mutually reinforced. Since time in memoriam, culture has†¦show more content†¦Males yank their heads up and back in order to greet another male usually which may be misunderstood to look up. Both males and females are also prone to use a lot of physical contact with their friends and family members such as through the use of arm grabbing or kisses on the cheek. Most Latinos al so avoid direct eye contact for long periods of time because prolongs eye contact sends the signal that you are attracted or want to fight. Latinos also yell out a sound called the â€Å"huaco† to celebrate the ending of a great song or good part of a song which came about from living near coyotes. It’s very important in sports culture for the coach or the trainer to be in the same mind set as the athlete, that is, to use the same nonverbal and verbal cues to successfully communicate during a game. Athletes communicate nonverbally through their posture and facial expressions to send out the signal that they are tired or to demonstrate their confidence levels. Coaches also communicate nonverbally to their players that they are doing well or doing poorly. During games, nonverbal communication is essential for pulling off plays such as in basketball where an ally-op is performed by interpreting nonverbal signals between a teammate and the opposing players. In American football nonverbal signals are interpreted between the